Privacy Policy

Business identity

TallyPadi is a business management and merchant promotion platform operating from Lagos, Nigeria. Contact us at support@tallypadi.com. Privacy requests can be sent to privacy@tallypadi.com.

Information we collect

• Account information such as business name, owner name, email address, phone number, password credentials, plan status, staff accounts, and support messages.
• Business records that users enter into TallyPadi, including inventory, sales, receipts, customers, debtors, expenses, storefront settings, marketplace listings, uploaded images, and seller verification records.
• Advertising campaign data when a merchant requests a product boost, including selected product, product image, campaign budget, selected platforms, ad copy, keywords, audience notes, target location, campaign status, and campaign performance metrics.
• Technical information such as device/browser data, IP address, timestamps, authentication logs, and usage events needed for security, fraud prevention, diagnostics, and service reliability.

How we use information

• To provide inventory tracking, sales recording, receipts, storefront publishing, marketplace listings, ads campaign workflows, customer support, and account administration.
• To review merchant-submitted product promotions, prepare campaign materials, submit approved campaigns to advertising platforms where enabled, pause or stop campaigns, and show reporting in the merchant dashboard.
• To prevent abuse, investigate suspicious activity, verify seller identity where required, improve product reliability, and comply with applicable laws.

Data sharing

• We do not sell personal data. We share data only when needed to operate TallyPadi, comply with the law, process payments, host data securely, deliver messages, provide support, or run merchant-requested advertising workflows.
• For advertising workflows, TallyPadi may share campaign-related product data, creative content, target location, campaign budget, landing page URLs, and campaign control instructions with advertising providers such as TikTok, Meta, and Google when the merchant has requested the boost and TallyPadi has approved it.
• Provider reporting data may be imported back into TallyPadi so merchants and admins can see impressions, clicks, cost, status, and other campaign results.

Your choices and rights

You may request access, correction, export, or deletion of your personal data by contacting us. Some business records may need to be retained where required for legal, security, fraud prevention, or accounting reasons. Merchants can also pause, stop, or request review of active ad campaigns through TallyPadi support or available dashboard controls.